Netto Marken-Discount promotes the introduction of PAYBACK on pizza boxes

Netto has launched a creative campaign to mark the launch of PAYBACK: At the beginning of January, a total of 170,000 pizza boxes in the special PAYBACK design were given away in collaboration with local pizzerias in 10 German cities.

These special pizza boxes, which humorously addressed the topic of collecting PAYBACK °points at Netto, were used specifically in delivery areas where Netto branches are located. This not only gave end consumers the message of the campaign, but also the direct opportunity to start collecting points at Netto. This campaign was intended to both increase awareness of PAYBACK at Netto and increase enthusiasm for the new offer. This was celebrated with a shared lunch at headquarters! Enjoy your meal!

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