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Back to the Roots - Advertising doesn't have to be annoying

Feb 121 min read

The idea arose from a simple but crucial observation: advertising is omnipresent - but very often it is annoying or remains invisible: online banners are blocked, TV commercials are skipped, posters are not noticed. Yet there are moments when people are particularly receptive - one of them: when eating a relaxed pizza. This is exactly where we come in:

Unmissable, but not disturbing:
The printed pizza boxes offer an unobtrusive but highly effective advertising space. No distractions, no scrolling, no clicking away - just a smart placement in the middle of the target group's everyday life.
Data-driven and targeted:
Our pizza boxes don't end up just anywhere, but exactly where they have the best effect. With the help of postcode and target group analyses, we bring advertising to the right households with minimal wastage.

Restaurants benefit from free boxes, companies benefit from a measurable, scalable advertising impact.

Our path shows that traditional advertising media can be completely rethought with data-driven marketing. And we are only at the beginning!

Julia Römer, founder of Promodoro, in a modern and professional look. Her company relies on creative advertising solutions, including advertising on pizza boxes. The blog post is about the advantages of this innovative marketing strategy and how Promodoro helps companies increase their reach organically.